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Unilever’s Wonder Wash Is First Detergent Engineered for Short Cycles in Washing Machines

"Rebuilt” for modern wardrobe trends, sustainability and consumer lifestyles, new laundry formula is rolling out in the UK, Ireland and China this month.

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By: Christine Esposito

Editor-in-Chief

Unilever has unveiled Wonder Wash, a new laundry detergent specifically designed for short washing cycles. The CPG giant has launched this new formula under its Under its Dirt Is Good brand, which encompasses Persil, Omo and Skip. Wonder Wash will first be rolled out in the UK, Ireland and China. The new formula was developed in response to evolving laundry needs and the changing technology, such as athleisurewear and new washing machines that offer shorter cycle settings, according to Unilev...

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